Competitive Analysis
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Our Competitive Analysis service assesses the strength of your web presence against the competition. Competitive benchmarking services for content, usability, online branding, and sales conversion provide a clear view of your relative performance. More importantly, we'll help you innovate past competitors to a position of leadership.

Business Benefits

Competitive Advantage — Make targeted site changes based on rigorous competitive research to push your web presence to the front of your industry.

Lower Costs —Get the design and architecture right the first time and avoid costly post-launch iteration cycles.

Sticky Sites — Discover what keeps users coming back to competitive sites. Let users tell you which areas of your site can be turned from nice feature to competitive strength.

Best Practices — Identify, improve upon, then incorporate best site practices based on what your strongest competitors are doing successfully.
Stronger Brand — Strengthen your brand identity against the competition.
Effective Benchmarks —Regularly benchmark site performance against the competition, then better that performance to create a cycle of continuous improvement and increasing a competitive advantage.
Process and Deliverables

Our process is flexible enough to meet most schedule and budget demands. The first step in any EaseAbility project is to help our clients find the right scope for their project by selecting which of the deliverables listed below meet their needs and budget.

1. Definition

Statement of Objectives

Project Definition Document

2. Research

Competitive Usability Test

Brand Audit

3. Analysis

Competitive Usability Results Analysis and Report

Brand Audit
Summary statement of the brand identity as communicated by your site compared to that of competitive sites.

4. Problem Solving

Competitive Strategic Plan
Research-based strategic plan marrying user needs to competitive goals, including a prioritization and plan for execution of recommendations.

Illustrated Recommendations

5. Presentation
PowerPoint Presentation
Results to help persuasively communicate results and recommendations to important internal audiences.
   
How to Order

Contact EaseAbility at info@easeability.com to receive a proposed statement of work that fits your budget and supports your business strategy.

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