|
|
Back
to Services |
|
Our Competitive Analysis service assesses the strength of your
web presence against the competition. Competitive benchmarking services
for content, usability, online branding, and sales conversion provide
a clear view of your relative performance. More importantly, we'll
help you innovate past competitors to a position of leadership.

|
|
|
|
|
|
Business Benefits |
|
|
|
|
|
|
|
Process and Deliverables |
|
Our process is flexible enough to meet most schedule
and budget demands. The first step in any EaseAbility project is
to help our clients find the right scope for their project by selecting
which of the deliverables listed below meet their needs and budget.
|
|
| 1.
Definition |
Statement
of Objectives
Project Definition
Document |
| 2.
Research |
Competitive Usability Test
Brand Audit
|
| 3.
Analysis |
Competitive
Usability Results Analysis and Report
Brand Audit
Summary statement of the brand identity as communicated
by your site compared to that of competitive sites.
|
| 4.
Problem Solving |
Competitive Strategic Plan
Research-based
strategic plan marrying user needs to competitive
goals, including a prioritization and plan for execution
of recommendations.
Illustrated Recommendations
|
| 5.
Presentation |
PowerPoint Presentation
Results to help persuasively communicate results
and recommendations to important internal audiences. |
| |
|
|
|
|
|
|
|
|
How to Order |
|
Contact EaseAbility at info@easeability.com
to receive a proposed statement of work that fits your budget and
supports your business strategy. |
|
|