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Completion Rate Analysis applies proven research techniques to
the study of informational and marketing sites in order to identify
and remove major user obstacles, simplify navigation, and identify
opportunities to improve marketing success.
By applying research methods like heuristic evaluations, user testing,
and traffic and search log analysis, EaseAbility can improve sales
inquiry completion rates, sign-up and registration functions, ideal
click paths for branding and product communications, and others
important features.
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Business Benefits |
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Fuller Sales Pipeline — Convert
site browsers into customers by making key activities like
sales inquiries, event registration, newsletter subscription,
and product research simpler as well more compelling. |
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Stickier Sites —Enrich the user
experience for content-focused tasks like product research
and company research to increase both the rate and volume
of repeat visits. |
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Profitable Customer Relationships —
Lower the cost of essential customer interactions
by perfecting them on your site. Also, increase conversion
rates for key sales support activities. |
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Lower Costs — Avoid extended and expensive
site re-design cycles by focusing design changes on the elements
of your site that truly contribute to your organization's success,
like sales, strategic communications and branding, new product
rollouts, investor relations, etc. |
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Process and Deliverables |
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Our process is flexible enough to meet almost
all schedule and budget demands. EaseAbility projects always begin
a simple step that helps clients find the right scope for their
project by selecting which of the deliverables listed below meet
their needs and budget.
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| 1.
Definition |
Statement
of Objectives Document
Documents site and company objectives. Defines the scope
and design of research project. Identifies constraints. |
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Research |
Heuristic
Evaluation
Usability Test
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Analysis |
Search
log analysis and report
Traffic log analysis
and report
Completion Rate
Analysis
Combines the results of all finished user research with
recommendations or "next steps" to improve
completion rate performance. |
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Problem Solving |
Illustrated
Design Recommendations |
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Presentation |
PowerPoint
Presentation of Results and Recommendations |
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How to Order |
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Contact EaseAbility at info@easeability.com
to receive a proposed statement of work that fits your budget and
supports your business strategy. |
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