Our Content Review services combine online surveys, user interviews,
and content audits to discover whether your site is currently meeting
user content needs as well as furthering company and site communications
objectives. This evaluation leads to the formulation of a coherent
content strategy that serves the needs of users and the organization.
Business Benefits
Strategic Positioning — Discover
whether key company or product positioning messages are being
communicated to site users. Then improve positioning consistency
and effectiveness.
Enhanced Branding — Learn whether
site content communicates key brand attributes and where the
best opportunities to enhance brand identity can be found
on the site.
Targeted Content —Learn
in detail the content needs of users then produce content
to target those needs, increasing both the repeat visits and
raising satisfaction.
Better Content Creation Process — Lower
the cost and time of content generation while producing content
that is both relevant to users and strategic to your organization.
Increased Site Revenue — Gain insight
about how content influences users to choose your product or
service over your competitors. Grow web sales by identifying
and applying this insight.
Stickier Site — Take advantage of the
fact that site content is the most important factor determining
the stickiness of your site by understanding in detail the content
needs of users.
Process and Deliverables
Our process is flexible enough to meet almost all schedule and
budget demands. EaseAbility projects always begin with a simple
step that helps clients find the right scope for their project by
understanding which of the deliverables listed below meet their
needs and budget.
1.
Definition
Objectives
and Research Definition Document
Defines site and overall company communications objectives.
Documents key brand attributes and corporate positioning,
then define the research problem and design of the project.
2.
Research
Survey
Definition and Deployment
User
Interview Recordings
Content Audit
Applies several usability and market research methods
to assess site content, including online surveys, user
interviews, content audits.
3.
Analysis
Survey
Results Analysis Report
User
Interview Analysis and Report
Content Audit Report
4.
Problem Solving
Content
Strategy Document Summarizes areas for improvement in site content
and sets forth a strategy to bring content in line with
overall communications objectives and user needs.
5.
Presentation
PowerPoint
Presentation of Results and Recommendations
How to Order
Contact EaseAbility at info@easeability.com
to receive a proposed statement of work that fits your budget and
supports your business strategy.
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