EaseAbility - Integrated User and Market Research

Integrated User and Market Research

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Our Integrated User and Market Research service is ideal for large sites with many product lines and differing user types. Employing a two-phase approach to research and analysis, this service starts with techniques borrowed from market research to detail needs and preferences of site or software users. Next comes the user research, which guided by phase 1 results, produces definitive and actionable results.

This service can be applied to individual site sections - one at a time - for a view of specific usability issues relating to that section, then added up as a comprehensive view of the entire site.

Business Benefits

	Comprehensive View — Integrate usability testing, online surveys, and user interviews to combine a thorough understanding of user preferences and needs with a clear view of site user experience.
	Flexibility — Research the needs or "mental model" of users, then bring your site into alignment to increase user loyalty and grow the rate of repeat visits.
	Stickier Site — Discover what keeps users coming back to competitive sites. Let users tell you which areas of your site can be turned from nice feature to competitive strength.
	Lower Cost — One of the main advantages of understanding what your users expect from and what they dislike about the site is the ability to reduce content generation costs by focusing on what works. Armed with an understanding of the user, you can avoid wasting time and money on site projects that have low value and relevance.
	Well Defined Users — Stop guessing about who site users are. Understand which user type is most likely to buy something on your site and what their purchasing criteria are.
	Improved Campaigns and Content — Our detailed user profiling technique is a necessary step to effective and well targeted campaigns and content.

Process and Deliverables

Our process is flexible enough to meet almost all schedule and budget demands. EaseAbility projects always begin with a simple step that helps clients find the right scope for their project by understanding which of the deliverables listed below meet their needs and budget.


1. Definition	Research Design Document Defines site and overall company communications objectives. Defines the research objectives and problems to be investigated.
2. Research	Survey Design and Deployment User Interviews Usability Testing
3. Analysis	Survey Analysis and Presentation User Interview Analysis and Report Usability Test Analysis and Report Analyzes the results from the research phase to yield a set of recommendations which focus on improving both the quality of the user experience and site effectiveness in supporting business and strategic objectives.
4. Problem Solving	Proposed Interface Prototype Proposes a layout and architecture for a revised version of the site based on research results. Content Guide - Provides detailed guidelines to maximize the relevance and utility of content based on user needs and company goals.
5. Presentation	PowerPoint Presentation of Results and Recommendations

How to Order

Contact EaseAbility at info@easeability.com to receive a proposed statement of work that fits your budget and supports your business strategy.