Increased Sales Generation — Understand through research and analysis which sections of your site are under-performing, then take the right steps to improve them.

Consistent and Measurable Reporting — Capture and track your monthly lead generation performance through clear and detailed reports. Use these reports to elevate the priority of Web site-driven lead gen activities within all levels of your organization, from executives to the producers.

Cost / Benefit Decision Support — Understand which lead generating formats perform well and which do not, then compare their performance against their cost as a basis to decide which interactive site features - like demos, videos, configuration tools - to build and which to scrap.

Effectiveness-based Design — Incorporate design features that are proven to enhance sales lead performance, not detract from it, in all new site projects.

Best Practice Inquiry Processing, Tracking and Response — Create a strong competitive advantage by introducing a simple but effective system for rapid inquiry processing, tracking, and response. Prevent hot sales leads from growing cold and maximize the value from that inquiry in terms of both sales and knowledge.